Reading the Cluetrain

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8 random things about me

I have just noticed this thing that Ian Forrester reckons I should do. I don’t really get it yet. Memetics? Something to do with cultural transference, erm – what? When I have the time I will look into this more but at the moment I am following instructions only.

 Here are the rules:

  1. Each player starts with eight random facts/habits about themselves.
  2. People who are tagged need to write a post on their own blog (about their eight things) and post these rules.
  3. At the end of your blog, you need to choose four people to get tagged and list their names.
  4. Don’t forget to leave them a comment telling them they’re tagged, and to read your blog.

 1. I attended Lady Diana’s funeral 

You may remember that when the funeral for the Princess of Wales was held various groups of people walked behind the royal family. One element to this mix of people were representatives from the 500 charities she used to endorse. At the time my Dad was on the executive committee for one of these charities.

My Dad has had a bad leg for years so he asked me if I would like to go. At the time I was a twenty two year old film graduate so even though I am not a huge royalist I thought it was a historic moment that could not be missed.   On the train up to London I met a particularly notorious member of the Medway massive who had surprisingly decided to attend along with this fold up stool. I never ever would have thought this guy would go to something like that but I guess it is true her influence certainly transcended societal divides.   As I met with my fellow charity processionals we were ordered about by people in uniform, (which reinforced my status as a pacifist) I discovered that Jayne Asher wears a lot of perfume, and more importantly that I was now an eye witness to the biggest international news story of that day, week, even year. 

 2. I don’t wear high heels  

Some of this is because A) I am already five foot 8 so a lot of people, (particularly men these days I have noticed) are really bloody short. B) I naturally walk very fast and purposefully. High heels do not allow me to do this. It makes me late for things, vulnerable to the perils of South London and it hurts C) I feel like a man in drag.   

3. If I wasn’t a PR I’d want to be a singer. 

I love it! It makes me happy and I’m not even scared to sing on stage.  At present I am learning Valerie. My brother Matt and I tried it out last time I was at home. He gets the guitar tabs off of the internet and I sing a long. My favourite song to sing is ‘By the sea’ by Morecheba and second favourite ‘Blow your mind’ by Jamiroquai.   

4. I want a dog 

One of the reasons I am currently obsessed with Nintendogs is because I want a real dog. I doted on my childhood companion Jinx (RIP) so I know a real one would make me really happy. However, I will have to wait until I grow up as a one bedroom rented flat in South London is not really appropriate home for a dog.   

5. I’m mostly Irish 

Well I say mostly. My Dad’s side of the family are from Northern Ireland. I went back there for the first time last year. It’s a beautiful country. Bloody wet though. I am pleased to say I can still do a mean Newry accent. The best way to do this is by saying the following: ‘I have here in my hand a letter, a letter of peace, chips and fash fangers’.

 6. I once gave myself amnesia by hitting a tree with my head – hard 

I used to ride horses a lot. When I was 11 I went riding in a wood with my friend. I am told that my horse went a bit mental for no reason, (as they do) and through me off where my fall was gently broken by a tree. I can’t remember anything else after that until I woke up in hospital. My first words… ‘Where’s my riding boots?’

 7. Sometimes people think I look like Davina McCall.

Ever since Big Brother started and indeed especially over its summer season people either stare at me funny, say I Iook familiar, insist we have met before and then finally the resemblance penny drops.  I don’t think I look like her, except the odd side view and I think that’s because of our less than perfect noses. The fact she is several years older than me makes this less flattering than you would have thought.

 8. I am incredibly divvy

Professionally frankly I am pretty switched on but to be honest in the outside world I don’t know my arse from my elbow. I’d get lost in a lift, can’t read a map (AT ALL) have in the past broken, walls, irons, table’s and once wondered why the kitchen looked like a bubble covered image from a cartoon when I used washing up liquid in the dish washer.

I know quite a bit already but I’m sure there’s more to learn The London Biker

These are my mate’s folks, they live in France what a good idea The Trims

This is a blog with very funny stories about everyday folk – Sunnyside

 Probably the most important blog you will ever read, and you think Scientology is crazy – Wangology

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January 24, 2008 Posted by | Uncategorized | 1 Comment

Good Week Bad Week

This blog post is not Cluetrain related. I have honestly been too busy to read much of it but I didn’t want to leave my blog un-touched for weeks on end so I am going to start putting some other bits and pieces up. And here we go.

Last week was a very good week. I was very busy which I like and I felt like I accomplished a lot. The piece that I had been working on with BBC Research came out in The Independent and it was fantastic. A double page spread, the like of which I hadn’t seen in my coverage portfolio since about 2002.  

I still manage to generate quite a bit of coverage thank god but these days most of it seems to be online. This completely fits with the audience that we are trying to reach but I have to admit that if the feature is large enough those offline articles still pack a considerable punch. As I walked around the Media Village a couple of days after people were asking me if I had seen it and how good it was and I of course agreed J . Perhaps there is a way but frankly I am not blogged up enough to know how to show you the scan of the piece on here so rather ironically I have had to include the online version. The lack of pictures takes away from it quite a lot but the content is all there.

In addition to this, one of my spokespeople did a photo shoot for a broadsheet piece we did the interview for last year. I hate, hate, hate having my photo taken as I often look like a cross between Davina McCall’s fat look-a-like  and Super Nanny. As a result I really admire my spokespeople when they have to do this stuff.

Although I tend to be there I also tend to look the other way while the shutter is clicking or as is more usually the case, busy myself with holding the bit of camera equipment that looks like a front head light but is something to do with the flash. The piece is out this week so I am told so I am looking forward to it.

Not coverage related but definitely relevant is the fact that I have finally got a Nintendo DS. Obviously I am a year or so too late to fit into the early adopter category but the pleasure I feel when I am playing it is not diminished. Game wise my favourite ones so far are Brain Training and Nintendogs. I hate reading instructions so I know it’s going to take me ages to really understand what I am doing.

For instance, just because I have the Chihuahua version of Nintendogs does that mean I always have to start with that one? We got the system and games from EBay so someone else had little Bruno before me. I have already grown an emotional attachment to said dog but to be honest I am not really a Chihuahua sort of girl. I want a German Shepherd and I wouldn’t call it Bruno either. Can’t seem to wipe the file on Bruno… Sod it now I feel like he is half way to pretend doggy heaven and I feel even guiltier.  

I am well excited about this to the extent that I now boring my friends and work colleagues. I think they need to back off. I have been moaning about not having a pet for ages now I have one even if it is a simulation of a Chihuahua.

Now I am back at work though things seem to have gone a bit Pete Tong as I had a most uncomfortable meeting this morning. GMTV woman said that this was the most depressing work day of the whole year. She is not wrong.

January 21, 2008 Posted by | Uncategorized | Leave a comment

‘Too many have never spent any serious time online.’  This sentence which refers to corporate managers charged with building a corporate intranet is I find intriguing probably not for the reasons that the C.T.’s authors want me to however. 

 First observation is yes it’s probably true. I know this because during my career I have been asked to do a lot of things to ridiculous deadlines that I know Jack about. The reality of the situation is I don’t have time to learn about what ever it is quickly so I have had to knock something out to please The Man that frankly I would not want to put my name to in real life. This I know is very bad but unfortunately although I am a great believer in delayed gratification, (thank you to my Sociology A Level for teaching me that little phrase) unfortunately in the world of pleasing the corporate viper that’s not the case. It’s all about pleasing people NOW so they don’t get bollocked by whatever Man’s shouting at them so they can then shut themselves in a board room and get on with their next tiresome job.  

However, do you not think you can sometimes spend a little bit too much time online? Like anything if you get too into it you tend to get a little blinkered.  I have found in my dealings with those that spend a great deal of time online that they know how to talk to each other but the ability to communicate to those who are new to all things Internet are a bit lacking. This is a great shame.  

I was part of an Internet related event last year the second day of which was to supposed to communicate to a non-techy, non online savvy audience the beauty and importance of being part of the online community. From someone who I guess sits in the middle of this I was kicking myself and others at the result. If you didn’t have a Scooby about this stuff it was like joining a conversation half way through. Then because it was a room full of people who aren’t often the ones that don’t know what they are talking about they go a bit annoyed. It could have been a great opportunity to get some influential industry people into the fold, instead I think it did exactly the opposite.  

The thing is as The Cluetrain says to move things on you have to talk in a human voice and at that time I don’t think we used that many words those particular humans could understand. Six of one half a dozen of the other I reckon. Compromise, it’s a beautiful thing.

January 11, 2008 Posted by | Uncategorized | 2 Comments