Reading the Cluetrain

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I’m a PR person who like a lot of PR people fell into the job. To be honest I didn’t even know what PR was until I started doing it but I have to admit now I do kind of like it. I have PRed everything from dotcoms to donkey’s (I kid you not) so I guess you could say I am pretty clued up on the basics. However, we are entering a brave new world of communications which has caused me more than a few sleepless nights so I thought it was time I should have a look round and get to the bottom of it before anymore PR gaffs hit the internet. I do want to point out though that these are my personal views and not those of my employer the BBC.  Oh yes, and I’m Sarah Mines, although I prefer Minesy to be honest.

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